Morningstar and Ibbotson
UNBIASED…INDEPENDENT…RESPECTED…ACCESSIBLE…RIGOROUS…BROAD…TRANSPARENT…TRUSTED
Parent: Morningstar, Inc.
Headquarters: Chicago
Founded: 1984
Ticker: MORN
Employees: 3000+ worldwide in 26 countries
Morningstar Investment Services’ SEC compliance Firm Brochure: MIS ADV Part 2
Independent Research: 200+ analysts worldwide publish 6,000+ research reports covering thousands of stocks, ETFs, and mutual funds which are relied upon by thousands of industry professionals and individual investors
Data Universe: 370,000 investment offerings (mutual funds, stocks, separate accounts, closed-end funds, ETFs, ETNs, annuities, hedge funds, 529s)
Research Subscribers: 7 million individuals, 245 thousand advisers, 4 thousand institutions
Retirement Plans: 151,000 plan sponsors offer 20+ million plan participants access to Morningstar data
Assets Under Management or Advisement: $120+ billion (MIS: $2.5 billion)
Why should investors partner with Morningstar and KCM? Investing is based in probability since no one knows the future. Effective implementation of unbiased, broad, rigorous research positions investors’ portfolios to have a higher likelihood of success long-term especially when costs and risk of loss are also managed.